Here you can find few tips, to make your site even more cool.
1. Adjust content offering to "rhythm of the day", adding sport news, happenings, holidays etc...
2. Stimulate visitors participation on your mobile site.
Include interactivity, like quizzes, polls, little games etc...
3. Ask visitors opinion, rating of your content
4. Drive traffic to your sites from other sites or portals.
5. Make your visitors your AMBASSADORS! Stimulate your visitors to share your mobile site with their friends.
6. Refresh content of your site at least once a day.