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→SEARCH EnGINES - cc.newspaper



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SEARCH ENGINES

Fact (1):

Most sites get a large proportion of their daily traffic from popular search engines. This is by far the biggest traffic driver to most sites. Another large traffic driver is incoming links from other busy sites or from hundreds or thousands of small sites. It is usually hard to directly replicate a busy site's incoming links network so we won't dwell on this. Instead we will focus on what is easy, replicating a busy site's performance on search engine ranking across the board. You will find that once your site is busy because of search engine traffic, your incoming links network will grow automatically as more people find your site and link to it. Higher numbers of incoming links (called link popularity) boost search engine rankings. It is a good vicious cycle that keeps itself growing - and you want that!

Fact (2):

The total number of pages the site has. The more the pages, the higher the traffic. Why? Think about it. Say your site has 10 pages only and each page draws in an average of about 7 visitors a day that find it on the search engines. That's 70 visitors a day (10 pages x 7 visitors per page). If you now had 100 pages instead of similar nature, you would now have about 7 x 100 = 700 visitors a day instead of 70. Its that simple!

Fact (3):

Basically, most sites get a trickle of traffic per page on their site. Each page manages to get found by only a relatively small number of people a day from the search engines, depending on the search subject, usually only about 10 - 30 or so people a day per page even on well visited sites. Why? Because most pages on average on a particular site do not rank highly on search results. But occasionally you will find a site with dozens or hundreds of pages with good search engine rankings. By pure chance or careful planning, these pages are optimized for the search engines. Now say you had 100 pages each pulling in an average of 10 visitors a day from the search engines. Your competitor also has 100 pages but they pull in an average of 70 (or even much more) visitors a day due to better optimization. Guess who will be writing the success story.



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