Where would you be if you were enjoying a pint of Shires in the Bull?
Ambridge Archers land is where you would be. Sitting in the Bull having one too many Shires pints & loudly humming the theme tune 'Da Da Da da...Da'.
Source:
http://en.wikipedia.org/wiki/The_Archers
http://www.bbc.co.uk/radio4/archers/
http://www.guardian.co.uk/waronterror/story/0,1361,579231,00.html
AND...
The Archers is the world's longest-running radio soap, with the pilot series having been aired in 1950.
There have been several Archers-inspired radio soaps overseas, including Naway Kor, Naway Jwand ("New Home, New Life"), which the BBC World Service began broadcasting in Afghanistan in 1994. The plot features everyday stories of countryfolk with built-in bits of useful information. Like its British equivalent, the Afghan soap is set in a fictitious rural community, the village of Bar Killi. Unlike the Archers, the issues it tackles are forced marriages, blood feuds, landmines and opium addiction. There is Nazir, the buffoon of a security guard based on Eddie Grundy, who in one episode set fire to his neighbour's haystack. There is Rabiya Gul, the bolshie wife in the mould of Jennifer Aldridge, and there is Rahimdad, the village barber, a solid Sid Perks type character whose shop is the meeting place - much like the pub in the British soap.
In Rwanda, the BBC World Service's Kinyarwanda-Kirundi service has been broadcasting the Archers-inspired soap opera Urunana since 1999!