Guestbook spam is simply a phrase for advertising messages that people submit in your guestbook. Spammers submit the same message with the link to their website in numerous guestbooks hoping for some clicks and links indexed by search engines. You can recognize spam by completely irrelevant, general or promotion messages always accompanied by URL of a website. Most of the time messages explain how good your site is, for example:
Sweet page! I think it's cool! Visit my site http://www.??????.??
Informative, low-key, and beautiful! Wow, I am really excited. This will be my first time visiting, but I like it very much! http://www.???.??/buy-this-and-that
Spammers usually use some kind of software that automatically submits their messages to hundreds of guestbooks. They never actually open or look at your website, only the software sends their spam to your guestbook script.
The bottom line is guestbook spam is very annoying and can completely overflow your guestbook and make it practically unusable.
F-o-r-t-u-n-a-t-e-l-y, Spammers usually not do their stuped work in peperonity site...
So, smile :-)